9.02.2008

Shoes 101: Investing & Your Portfolio

If you're anything like me, you've probably bought a pair of $30 shoes or $40 boots only to find that some months, maybe a year, later, they are declining in condition. If this has happened on multiple occasions (as it has for me), the math quickly adds up to some big numbers. And what do I have to show for it? Nothing!

Now, I am a big supporter of deals if you're buying quality. Don't get me wrong, okay? But here's what I am suggesting: buy quality shoes. Invest in shoes that will last longer than those $30 or $40 ones you bought, then tossed.

That's why I bought these FRYE boots.

FRYE boots have been around since 1863 and were worn by Teddy Roosevelt and the Rough Riders. Of course, those boots looked more masculine than mine! The point is that FRYE knows boots and knows quality. They have stood the test of time. So sure, I spent some well-earned cash on these boots, but I know that they will last. I've invested.

Take stock today. Are you investing wisely, or could you stand to make some adjustments to your portfolio? Ciao!

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